The Satisfaction of Tourists on Community-based Tourism in My Hoa Hung, Vietnam

Thai Huynh Phuong Lan, Nguyen Thi Thanh Truc


The research was conducted to assess the satisfaction of tourists with local community-based tourism services in the My Hoa Hung (MHH) commune in Long Xuyen, An Giang, Vietnam. The research findings will be the scientific and practical basis for effective and sustainable tourism development in MHH. A mixed-method of qualitative and quantitative is used in this study. Tourist local officers and tourist providers were interviewed as key informants. Such samples of domestic and foreign tourists were interviewed using a questionnaire survey to collect and analyze the tourists' satisfaction with tourism services. The result shows that tourists visiting MHH come from different regions and countries, from different age groups, and occupations, so their needs and satisfaction with MHH's community-based tourism services are also very diverse. The study uncovers that tourists are most satisfied with the human factor, especially the enthusiasm attitude of the tourist service provider (reaching 4.07 points), and then environmental landscape (3.90 points), infrastructure (3.90 points), price (3.80 points), and the lowest security- safety factor (3.73 points). However, in each factor, there are still a number of criteria that tourists are not satisfied with, which should be paid attention to for sustainable tourism development, such as environmental sanitation, traffic safety, and English communication ability of tourists' service providers.

Full Text:



An Giang Department of Culture, Sports and Tourism. (2010). The implementation of tourism development program in An Giang province in the period 2006-2010. An Giang.

Chau Chien Y. (2009). Difficulties in developing community-based tourism in My Hoa Hung commune, Long Xuyen city, An Giang province. Unpublished undergraduate thesis, An Giang University, An Giang.

Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism management, 29(4), 624-636.

Denman, R. (2001). Guidelines for community-based ecotourism development (p. 10). Gland: WWF International.

Jee, T. W., Ting, H. B., & Alim, M. A. (2019). Community-based tourism re-visit intention: tourists' perspective. International Journal of Business and Society, 20(2), 585-604.

Koo, D. M. (2003). Inter‐relationships among store images, store satisfaction, and store loyalty among Korean discount retail patrons. Asia Pacific Journal of Marketing and Logistics.

Pham Xuan Phu. (2010). Research on community-based tourism development in My Hoa Hung commune, Long Xuyen city, An Giang province. University-level scientific research project, An Giang University, An Giang.

Phan Thi Anh. (2012). The An Giang Party Committee leading the tourism economic development from 2001 to 2010. Unpublished undergraduate thesis, An Giang University, An Giang.

Son Nam. (2005). Noi ve Mien Nam-Ca Tinh Mien Nam-Thuan phong My tuc Viet Nam [About the Southern-Personality of the Southern-Traditions and Customs of Vietnam]. Ho Chi Minh: Youth Publishing House.

Thai Huynh Phuong Lan (2018). Distinct Cultural Features and Personality of Vietnamese in An Giang Province. International Conference Proceeding of 'Human philosophy of People in the Southern Region, Vietnam' in An Giang University August 30-31.

Vuong Thoai Trung. (2017). Develop a new direction for An Giang tourism, (accessed on May 5, 2021).

UNWTO. (2014). World Tourism Organization.


  • There are currently no refbacks.